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Read ArticleApp Store · Google Play · ASO
App Store Optimization Services That Grow Installs Without Ad Spend
Most installs start with a store search. We find the keywords people use, rewrite your listing, redesign the screenshots and lift your rating, so more searchers find you and tap install.
- Keyword research for both stores
- Screenshot and icon redesign
- Rating and review strategy
- A/B tests on Google Play
- Keywords
- Store Listings
- Ratings
In Short
What Are App Store Optimization Services?
Improving how your app ranks and converts in Apple's App Store and Google Play. App store optimization services cover keyword research, title, subtitle and description, screenshots, preview videos, icons, ratings and localisation. LitSpark is an app development and marketing team in Bengaluru, so we also fix the in-app issues, crashes and onboarding, that drag ratings down.
Updated · LitSpark Solutions, Bengaluru
- First update
- 2–3 weeks
- Stores
- App Store and Google Play
- Testing
- Store listing experiments
- Reports
- Monthly rankings and installs
What We Do
ASO Work That Moves Installs.
- 01
Keyword Research
The terms people search in each store, and which you can rank for.
- 02
Listing Copy
Titles, subtitles, short and long descriptions written to rank and convert.
- 03
Screenshots and Icons
Store creatives that explain the app at a glance.
- 04
A/B Testing
Google Play experiments and App Store product page tests.
- 05
Ratings and Reviews
In-app prompts at the right moment and replies to reviews.
- 06
Localisation
Listings in Hindi and regional languages for Indian users.
Who It Works For
Apps That Need More Organic Installs.
Consumer Apps
Lower blended cost per install.
Fintech
Trust-building listings for regulated products.
Health and Fitness
Seasonal keywords and better conversion.
New Launches
A listing that's right from day one.
How It Works
How We Run ASO.
- 1
Audit
Rankings, competitors, creatives and ratings reviewed.
- 2
Keywords
A ranked keyword list for each store.
- 3
Rewrite and Redesign
New copy, screenshots and icon options.
- 4
Test
Store experiments to pick winning creatives.
- 5
Iterate Monthly
Keywords and creatives updated from the data.
Portfolio
Apps We've Built and Grown.
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ADS Auto Part Digital Marketing
ADS Auto Part is a US-focused used auto parts website built to attract buyers and capture engine, transmission and other replacement-part enquiries.
- Search Engine Optimisation
- Lead Generation
- Social Media Marketing
Built with: Next.js App Router, React, TypeScript, JavaScript
OngoingVisit Live Site
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- Social Media Marketing
- Lead Generation
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Ongoing
Pricing
What ASO Costs.
Price depends on the number of stores, languages and creative work. Typical bands:
Building a new app? See Mobile App Development.
| Package | Budget | Timeline |
|---|---|---|
| ASO Audit and RewriteOne-time keywords, copy and screenshot redesign. | ₹40,000–80,000 | 2–3 weeks |
| Monthly ASOBoth stores, tests and monthly updates. | ₹30,000–60,000 / month | Ongoing |
| ASO and PaidASO plus Apple Search Ads and Google App campaigns. | From ₹70,000 / month | Ongoing |
Tech Stack
Tools We Use.
- Research
- AppTweakSensor TowerApp Store Connect
- Testing
- Google Play ExperimentsProduct Page Optimization
- Design
- FigmaAfter Effects
- Analytics
- FirebasePlay ConsoleAppsFlyer
Why LitSpark
Why App Teams Choose Us.
We Build Apps Too
We can fix the crashes and onboarding that hurt ratings.
Creatives In-House
Our designers make the screenshots and preview videos.
Tested, Not Guessed
Store experiments decide which creatives stay.
Both Stores
Apple and Google rank apps differently. We optimise each.
Before You Hire an ASO Agency.
- Will they cover both stores?
- Do they design screenshots?
- How do they test changes?
- How do they improve ratings?
- Which metrics will they report?
- Can they fix in-app issues?
From the Blog
App Marketing Guides.
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More Digital Marketing Services
- Full Service Digital Marketing
- Search Engine Optimisation
- Social Media Marketing
- Lead Generation
- WhatsApp Marketing
- Content Marketing
- Email Marketing
- Brand Management
- Online Reputation Management
- Local SEO
- Influencer Marketing
- Performance Marketing
- Marketplace Marketing
- YouTube Marketing
- Conversion Rate Optimisation
- All Digital Marketing Services
How much do app store optimization services cost?
A one-time audit and listing rewrite usually costs ₹40,000–80,000. Ongoing ASO for both stores typically costs ₹30,000–60,000 a month.
How long does ASO take to work?
Conversion gains from new screenshots can show within weeks. Keyword ranking gains usually take one to three months.
Is ASO different for iOS and Android?
Yes. Google Play reads your full description for keywords, while the App Store relies on the title, subtitle and keyword field. We optimise each store separately.
Can ASO improve my rating?
Yes. We time in-app review prompts after good moments and reply to reviews. If crashes cause bad ratings, our developers can fix them.
Do you run app install ads too?
Yes. We run Apple Search Ads and Google App campaigns alongside ASO.
Let's talk
Get a Free ASO Audit.
Send your app's store links. We'll show the keywords and creative fixes worth making first.
- Avg. response
- 24h
- Initial consult
- Free
- Satisfaction
- 100%