
Digital Marketing14 min read
Retargeting Facebook Ads That Actually Convert
Set up retargeting Facebook ads that turn warm visitors into buyers. Actionable playbook on audiences, creative, bidding, and measurement for SMEs.
Read ArticleFacebook · Instagram · Performance Marketing
Cost per lead or return on ad spend. We agree the number first, then build creatives, test audiences and fix tracking until every rupee is accountable. Weekly reports, no long contracts.
In Short
It plans, builds and runs ads across Facebook, Instagram and WhatsApp: account setup, pixel and Conversions API tracking, audiences, creatives, budgets and daily optimisation. As a Meta ads agency in Bengaluru, LitSpark ties every campaign to a business number, cost per lead, cost per purchase or ROAS, and keeps testing new creatives because creative fatigue is the main reason Meta ads stop working.
Updated · LitSpark Solutions, Bengaluru
What We Run
Instant forms and landing pages, with leads sent to your CRM or WhatsApp.
Advantage+ shopping, catalogue ads and retargeting for D2C brands.
Ads that open a chat with your sales team.
Statics, carousels, reels and UGC-style videos tested every month.
Pixel, Conversions API and GA4 so results are measured properly.
A full review of an existing account with a fix list.
Who We Run Ads For
Purchases at a ROAS that keeps the business profitable.
Site visit leads for projects in Bengaluru.
Admissions and course enquiries.
Appointments and consultations.
How It Works
Review history and agree the number we'll be judged on.
Pixel, Conversions API and events checked before spend.
Campaign structure, audiences and the first creative batch.
New creatives and offers tested, losers paused.
Budget moved to what works, with weekly reports.
Portfolio

Digital Marketing · Automobile
ADS Auto Part is a US-focused used auto parts website built to attract buyers and capture engine, transmission and other replacement-part enquiries.
Built with: Next.js App Router, React, TypeScript, JavaScript

Digital Marketing · Education
Executed a comprehensive digital marketing strategy for KinderDance India to increase brand awareness, generate franchise enquiries, improve student admissions, and establish a stronger digital presence across search engines and social media platforms.
Built with: Google Ads, Meta Ads, Google Analytics, Google Search Console
Pricing
Our fee is separate from your ad spend, which goes straight to Meta. Typical bands:
Google Search and YouTube ads are covered on Online Ads.
| Package | Budget | Timeline |
|---|---|---|
| StarterAd spend up to ₹2 lakh, 8–10 creatives a month. | ₹20,000–35,000 / month | Ongoing |
| GrowthSpend ₹2–10 lakh, weekly testing, more creatives. | ₹35,000–70,000 / month | Ongoing |
| ScaleSpend above ₹10 lakh a month. | 10–12% of spend | Ongoing |
Tech Stack
Why LitSpark
We're judged on CPL or ROAS, not impressions.
Our designers make new ads every month, so performance doesn't fade.
No spend until conversions are measured properly.
Ad accounts stay in your business manager.
From the Blog

Digital Marketing14 min read
Set up retargeting Facebook ads that turn warm visitors into buyers. Actionable playbook on audiences, creative, bidding, and measurement for SMEs.
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Read ArticleManagement usually costs ₹20,000–70,000 a month depending on spend and creative volume, or 10–12% of spend for larger accounts. Ad spend is paid to Meta separately.
We recommend at least ₹50,000 a month in ad spend so campaigns get enough data to optimise.
Meta ads create demand by reaching people who aren't searching yet. Google ads capture demand from people already searching. Most growing brands need both.
Early results show within two to three weeks. Stable cost per lead or ROAS usually takes six to eight weeks of testing.
Yes. Creatives are included in every plan: statics, carousels, reels and UGC-style videos.
Let's talk
Give us view access to your ad account. We'll send the top fixes within a week.